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Somarasa - A Spirited Experience

In our entrepreneurship course, we developed SOMARASA, an imaginative business venture centered around a lively pub in India. SOMARASA aims to celebrate India's diverse liquor traditions by offering a curated selection of indigenous spirits like Feni from Goa, Rice beer from Assam, Handia from Jharkhand, Lugdi from Himachal Pradesh, alongside local liquors and craft beers. Our focus is on fostering a community of enthusiasts while showcasing India's rich drinking culture. The project involved seed funding, resource acquisition, and a
detailed marketing plan to bring our concept to life.

Somarasa - A Spirited Experience
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Somarasa - A Spirited Experience

Published: